# Fork Along — brand guide

*Version 0.2 · these assets are free to use when talking about or linking to Fork Along.
Don't modify the logo or imply endorsement. Voice and visuals should feel calm, honest, human.*

## The one-liner
**Own your software. Don't rent it.**

Fork Along is a movement: everyday people fork real, AI-friendly projects and make them
theirs — instead of renting software that doesn't quite fit. Not by becoming developers; the
AI does the typing.

## Logo
The mark is a **fork in the road**: one bright path (your road) branches from a fainter one
(the start you came from). One origin, two directions — you take yours.

- **Marks:** `logo/fork-mark-orange.svg` (default), `-white` (on dark/photos), `-black` (on light).
- **Lockups (mark + wordmark):** `logo/fork-lockup-dark.svg` (light text, for dark backgrounds),
  `logo/fork-lockup-light.svg` (dark text, for light backgrounds). PNG versions alongside.
- **Do:** give it clear space (about one mark-width all round); use the variant that fits the background.
- **Don't:** recolour it outside these variants, stretch it, rotate it, add shadows/gradients, or
  box it in unless you use the supplied favicon badge.

## Colours
| Name | Hex | Use |
|---|---|---|
| Orange | `#ff7a1f` | primary — the dominant path, links, accents |
| Orange soft | `#ffab6b` | the faint second path, secondary accents |
| Ink deep | `#0c0d0f` | darkest background |
| Ink | `#101216` | main background |
| Paper | `#f0ece4` | text / light foreground |
| Muted | `#8a909a` | secondary text |

## Type
- **Display & body:** the system UI stack (`system-ui, -apple-system, "Segoe UI", Roboto, sans-serif`).
- **Labels, kickers, code:** the monospace stack (`ui-monospace, SFMono-Regular, Menlo, monospace`).
- **No web fonts on purpose** — it keeps pages fast and easy for an AI to reproduce.

## Voice
Plain, honest, a little bit of humour. Speak to a smart friend who isn't a developer. Short
sentences. Show your hands, no gatekeeping. Never corporate, never hype. "You own it" over
"leverage synergies."

## Links
- Web: **forkalong.com**
- YouTube: **youtube.com/@forkalong**
- GitHub: **github.com/forkalong**
- Email: **hello@forkalong.com**

## What's in this kit
See `README.md` for the file list. Logos, favicon, social avatar + banners (X, YouTube),
the social share (OG) image, and abstract artwork — all matching the visuals above.